Thursday, January 30, 2020
Reporting Practices And Ethics Paper Essay Example for Free
Reporting Practices And Ethics Paper Essay As you visit a medical clinic or hospital you may have concerns about the medical care you will receive. You would hope that you will receive fair and ethical treatment from the staff. It is the responsibility of the staff to do the best job possible to service not only the paient but also the employer. There is a need for an ethical foundation, especially in the health care setting. According to Bringing Ethics And Integrity Into Focus (2012), ââ¬Å"Patients and family members desire high quality care, patient safety and the latest medical technology. But, ultimately, trust in the integrity of the caregiver is the foundation for their peace of mind.â⬠Elements of Financial Management Financial management is vital to an organizations effectiveness. Financial management consists of four elements. The financial manager takes the necessary steps to identify and organize the organizations objectives. This is the element called Planning. Controlling is when the financial manager ensures that the plans set by the organization are being followed properly and efficiently. The financial manager then makes the decision of how to use the resources of the organization to carry out the plans that have been established. This is where the organizing and directing comes in. The last step that the financial manager makes is the decision making process. This is where the financial manager will make informed choices through primary tasks of analysis and evaluation. Accounting Principles and Financial Ethics Standards It is very important that accounting and financial professionals abide by the ethical standards that regulate what kind of business is conducted, how they use their skills and who they serve. This is called Gernerally Acceptedà Accounting Pricinples. Ethical standards are determined largely by professional accounting and finance organizations and the Financial Accounting Standards Board. Accountants and financial professionals must continue their education and practice the ethics that prepare them for their positions, and they must also continue that education by learning new information that can affect their practices. Accountants must be objective, avoiding conflicts of interest. They must not, for instance, perform accounting services for firms that they have a vested interest in. When working with a clients financial information, financial professionals have access to a great deal of personal information. This is not only limited to financial information but also includes the names and contact information of employees as well as the names and locations of firms with which the company does business. Financial professionals are required to keep that information private except when ordered to disclose it by a court of law. Keeping information private is an example of an ethical standard. Another example of ethical standards of conduct and financial reporting practices would be the company Enron. Enron is a company known for its ethical scandals. Enron was unethical due to the fraud that was committed by its top executives. On paper the accountants made Enron more powerful than they appeared. Subsidiaries, known as special purpose entities have a single purpose and it was not necessary that they were included on Enrons balance sheet. These subsidiaries were used to hide risky investment activities and financial losses. (Folger, 2011). It was later determied that Enron assets and profits were inflated, and even fraudulent and non-existent. Enron was one of the worst accounting scandals of all time. Conclusion With the Enron scandal, organization ethics are more important now than ever, but not only does it make a businesses practice sound, it also allows the employees of the organization to go by a higher standard of integrity in their daily functions. It is more critical in health care settings than any other environments that there is an ethical foundation. It is important that health care staff conduct themselves with integrity, honesty, and respect for others and health care organizations must adopt standards of professional practice and having ethics is critical to the care patientsà receive. . References Bringing ethics and integrity into focus. (2012). Retrieved from http://www.healthcarefinancenews.com/news/bringing-ethics-and-integrity-focus Folger, J. (2011). The Enron Collapse: A Look Back. Retrieved from http://www.investopedia.com/financial-edge/1211/the-enron-collapse-a-look-back.aspx
Wednesday, January 22, 2020
Depression and Antidepressants Essay -- Chemistry Depression Papers
Depression and Antidepressants Specifically the serotonergic hypothesis and the action of Prozac The cause of Clinical depression has long been a mystery to physicians and researchers. Many different theories have been proposed, but no conclusive evidence has been put forth. However, most of what we know about depression stems from the results of certain drugs which have been successful in treating the clinically depressed. These anti--depressants have led to the assumption that depression is most likely due to a chemical imbalance (of neurotransmitters) which somehow leads to the symptoms of depression. To try and write a paper on all the theories of depression would be endless, as would be a study on all the different types of anti-depressants. Therefore I have tried to focus my paper on the serotonin hypothesis for depression, and more specifically how the serotonergic anti-depressants have backed up this theory. Of course, Any paper on serotonin-based anti-depressants must include the popular Prozac. Because of the excitement And controversy surrounding Prozac, I decided to channel most of my paper into the action of this so-called "wonder drug". Fluoxetine is a second-generation anti-depressant which was developed and marketed as PROZAC by the drug company Eli Lilly. This drug is increasingly being prescribed by physicians as the primary anti-depressant when a patient requires pharmacotherapy. This is mainly due to fluexotineââ¬â¢s reduced side affects as compared with the older tricyclic anti-depressants. Fluoxetine is known to act as a selective serotonin reuptake inhibitor in brain synapses where serotonin is the neurotransmitter. However, an exact mechanism has not born elucidated. Information about serotonin synaps... ..., June 1992, 89(6):445-446. (cited as 9) Hyman, S. E. & Nestler, E. J. The Molecular Foundations of Psychiatry. Washington Amer. Psych., 1993. (cited as 7 & 8) Nathan, R. S., Perel, J. H., Pollock, B. G. & Kupfer, D. J. The role of neuropharmacologic selectivity in antidepressant action. Journal of Clinical Psychiatry, Sept. 1990, 51(9): 367-372. Price, L. O., Charney, D. S., Goodman, W. K., Krystal, J. H., Woods, A. N. & Heninger, G. R. Clinical data on the role of serotonin in the mechanism of action of antidepressant drugs. Journal Clinical Psychiatry, April 1990, 51: 44-50. (cited as 5) Richelson, E. Antidepressant and brain neurochemistry. Mayo Clinic Proc., Sept. 1990, 65(9): 227-236. Somni, R. W., Crismon, M. L. & Bowden, C. L. Fluoxetine: a serotonin-specific, second-generation antidepressant, Pharmacotherapy, Jan.-Feb. 1987, 7(1): 1-15. Depression and Antidepressants Essay -- Chemistry Depression Papers Depression and Antidepressants Specifically the serotonergic hypothesis and the action of Prozac The cause of Clinical depression has long been a mystery to physicians and researchers. Many different theories have been proposed, but no conclusive evidence has been put forth. However, most of what we know about depression stems from the results of certain drugs which have been successful in treating the clinically depressed. These anti--depressants have led to the assumption that depression is most likely due to a chemical imbalance (of neurotransmitters) which somehow leads to the symptoms of depression. To try and write a paper on all the theories of depression would be endless, as would be a study on all the different types of anti-depressants. Therefore I have tried to focus my paper on the serotonin hypothesis for depression, and more specifically how the serotonergic anti-depressants have backed up this theory. Of course, Any paper on serotonin-based anti-depressants must include the popular Prozac. Because of the excitement And controversy surrounding Prozac, I decided to channel most of my paper into the action of this so-called "wonder drug". Fluoxetine is a second-generation anti-depressant which was developed and marketed as PROZAC by the drug company Eli Lilly. This drug is increasingly being prescribed by physicians as the primary anti-depressant when a patient requires pharmacotherapy. This is mainly due to fluexotineââ¬â¢s reduced side affects as compared with the older tricyclic anti-depressants. Fluoxetine is known to act as a selective serotonin reuptake inhibitor in brain synapses where serotonin is the neurotransmitter. However, an exact mechanism has not born elucidated. Information about serotonin synaps... ..., June 1992, 89(6):445-446. (cited as 9) Hyman, S. E. & Nestler, E. J. The Molecular Foundations of Psychiatry. Washington Amer. Psych., 1993. (cited as 7 & 8) Nathan, R. S., Perel, J. H., Pollock, B. G. & Kupfer, D. J. The role of neuropharmacologic selectivity in antidepressant action. Journal of Clinical Psychiatry, Sept. 1990, 51(9): 367-372. Price, L. O., Charney, D. S., Goodman, W. K., Krystal, J. H., Woods, A. N. & Heninger, G. R. Clinical data on the role of serotonin in the mechanism of action of antidepressant drugs. Journal Clinical Psychiatry, April 1990, 51: 44-50. (cited as 5) Richelson, E. Antidepressant and brain neurochemistry. Mayo Clinic Proc., Sept. 1990, 65(9): 227-236. Somni, R. W., Crismon, M. L. & Bowden, C. L. Fluoxetine: a serotonin-specific, second-generation antidepressant, Pharmacotherapy, Jan.-Feb. 1987, 7(1): 1-15.
Tuesday, January 14, 2020
Corporate Reputation
Success of TIC was linked to the innovative business models to deliver shared value for both societies and shareholders, by leveraging synergies cross businesses to create new differentiated products and superior value propositions. This was also the period when TIC thought of working towards building an ecosystem rather than trying to protecting it. In true sense, It differentiated itself from the rest of world in such a manner that the competitors were left behind by at least two generations. Sole purpose tot TIC was to serve as a market anchor to the entire value chains.As Shari Y. C. Devonshire, present chairman of TIC Ltd said, ââ¬Å"A country's brands are a reflection of its competitive strengths and a manifestation of its innovation and intellectual capacity. I strongly believe that a country's economic capacity is significantly enriched when its institutions build and own internationally competitive brands. Winning brands serve as market anchors to support the competitivenes s of the entire value chains of which they are a part Strong domestic brands create much larger value since they create, capture and retain value within the country.Your Company (TIC) takes justifiable pride in creating world-class Indian brands that have demonstrated Immense vitality in the global Indian market place. â⬠Several initiatives which were way different from the conventional marketing mantra ere introduced by TIC and it created a value chain that connected a wide range of stakeholders from the villagers, peasants to the end users. E- Copula, social and ââ¬ËOffs initiatives. These laid platforms that connected the rural India to the rest of the world; creating a two way transaction flow.Also it focused on delivering triple bottom line. Flipping through the past: As mentioned, TIC has faced many ups and downs since its inception and the experience it carried forward throughout its Journey helped the organization work on many initiatives which were way unconvention al. It pioneered the idea of ââ¬Å"cataloging and channeling investments towards upgrading of human capital expansion and modernization of infrastructure and productivity enhancement in the agric-sector. â⬠The rationale of the idea was to create a shared value in terms of ââ¬Å"a commitment beyond the marketâ⬠.For Ashes Mamba's, vice president and head of Social investment, business could and should never overlook the twin problems of India, ââ¬Å"economic inequity and depleting natural resourcesâ⬠. TIC being traditionally a agriculture based company, couldn't ignore both these factors invested everything engendering these two factors in mind. Creating a societal as well as shareholder value: The key to achieve and sustain economic growth of modern India, as identified by TIC, was simply ââ¬Å"by enhancing the competitiveness of the Indian farmer and effectively linking them to remunerative opportunities in the world market. Since agriculture was the primary mean er of livelihood of more than 58. 4% population of India and with agriculture being the base of It's business, TIC worked for the betterment of the farmers thereby making its base strong for the future endeavor. E-Copula was a challenging business concept that was meant to embed the social goals of empowering the farmers and trigger a cycle of higher productivity, enlarged capacity for future investments.E-Copula was digitization of the agricultural sector thereby enhancing the competitiveness of the agric value chain. Real time information and customized knowledge provided e-Copula enhanced farmers' ability to make decisions and align their farm outputs with market and consumer demand. This was meant to build a system of trust with the farmers ââ¬Å"as a reliable supplier of goods and reveries on the one hand and as a buyer of high quality, cost effective farm output on the other hand. This finally resulted the company to become one of the largest exporters of agricultural product s. 4-pronged strategy to tackle Climate Change: By the end of 2009, TIC unveiled its 4-pronged strategy to meet challenges of climate change. It was voluntary and transparent disclosure of the Company's sustainability initiatives and its contribution to building economic, environmental and social capital to secure the long term interests of its stakeholders.Recognizing the challenges of limited change and global warming and its impact on competitiveness, TIC has adopted decisive strategies to progress its own efforts to support national and international endeavors in mitigating the effects of climate change. TIC is ââ¬Ëcarbon positive' for 4 consecutive years, currently sequestering twice the amount of carbon status, creating rainwater harvesting potential that is more than twice that consumed by the Company. Irrigating water stressed areas is a critical need following the impact of climate change on Indian's farming sector.It's sustainable agricultural raciest also help farmers adapt to the vagaries of climate change. [www. Doctoral. Com] Integration, synergy and growth: The goal of inclusive and sustainable growth: ââ¬Å"The goal of inclusive and sustainable growth ââ¬â the philosophy underlying the Triple Bottom Line approach ââ¬â is based on the realization that economic growth cannot be engendered without embracing the vast multitudes living in poverty and addressing the alarming depletion of finite natural resources.Over 75% of those below the poverty line reside in rural India, where agriculture continues to be the predominant resource of livelihood. The declining share of agriculture in GAP has led to the present situation where nearly 60% of Indian's population shares barely 22% of output. In terms of the foundational view of Dry. Mammary Seen, poverty manifests itself not only as material impoverishment but also in the lack of capacity for the poor to emerge from such a condition.Such fundamental deprivations of freedom suffered by indivi duals affect their economic performance as well as their ability to seize opportunities offered by functioning and expanding markets. Inclusive and sustainable growth is therefore crucially dependent on creating the capacity to consume among the rural poor. â⬠Riding in the belief of inclusive growth, TIC committed itself to India and beyond the market.With the initiatives like ââ¬Å"farm to food product value chainâ⬠, â⬠tree to textbook value chainâ⬠, ââ¬Å"aggregate value chainâ⬠ââ¬Å"women's empowermentâ⬠, TIC not only proved its commitment beyond business motive but also established itself as an organization which put nation before company. The problem: The problem in front of TIC is two-fold: 1. With its strong value chain linking the rural ND urban economies, especially the fact that rural marketing is the core competence of TIC, should the conglomerate invest in livestock development program so that it can enter into the dairy business? . If the answer of the previous question is yes, then how should the company go about it? Should it consider a pure business model or like several other C.V. initiatives, it should work on a model of shared value connecting the villagers in the value chain? Options: 1 . Simply working on a business model by adhering to the law of the land and paying due taxes without exploiting or exploring the natural resources. . Not restricting to only business but working for the societal good by investing on philanthropic work. . Going beyond CAR to help out the Nags, self help service providers of the villages to develop and work for the community betterment. 4. Create a sustainable value chain as its other initiatives by leveraging the innovative capacity of the organization and economic development. Recommendation: With the objective of bringing about a significant increase in yield rates during the lactation period, TIC stepped up its breed improvement program initiated in 2004-05.From 32 Cattl e Development Centers (CDC) at the close of 2004- 05, the number increased to 72 CDC covering 1 ,500 villages during 2005-06. A total of 27,392 Artificial Insemination (Ass) were conducted during the period, taking the cumulative total to 46,200. The program recorded 3,531 live births during 2005-06, taking the cumulative total to 5,544 high- yielding crossbreeds. The most significant breakthrough in Mugger, Briar, was that the tie-up with Sudan Dairy (COMBED) for supply of milk from this region finally became a reality. TIC portal] Since, TIC already has a huge experience in the rural arrest developing program and a strong commitment towards the society, it can defiantly work on the dairy business by enabling families to upgrade to high-yield livestock and form co-operatives to market their milk. In this process TIC can turn a dormant family resource into an easily adoptable and dynamic rural enterprise. TIC can train and equip technicians to provide an integrated package consistin g of artificial insemination, cattle health and nutrition, pregnancy and post-natal services right at the farmer's doorstep.This development can also act as a bridge to link its DOD business by providing self sufficiency and thereby, in long term enabling a greater value creation. Examples from other industry: As an example of value chain system of an organization to strengthen its base, we would like to discuss about GAMMA and its most trusted brand, Maul. Of course, there is a difference between Maul and TIC about the kind of organization they are, but in terms of C.V., Maul can provide a good example.CAR-sensitive Business Philosophy: The first step towards discharging the CAR is the business philosophy of the GAMMA. It is twofold: one, to serve the interests of milk producers and second, to provide laity products to consumers as value for money. Evolution of an organizational system has ensured that the corporate social responsibility towards the primary milk producers, village and the ecological balance is fulfilled. The milk producers are paid for their milk in accordance with market forces and realization of value for their produce.Invariably the price paid to the member-producers in Gujarat is higher by 15 per cent than the national average. [1] CAR-orientation To Distributors ; Retailers: The GAMMA has identified the distributors and retailers are its important link in its o not get any opportunity of exposure to latest management practices. The GAMMA realized that it was a corporate social responsibility to strengthen the core business processes of its distributors so as to keep them in mainstream business and compete with those with formal training in management.The GAMMA has developed and trained all its distributors through Value-Mission-strategy Workshops, competence building, Maul Hyatt, Maul Quality Circle meetings, computerizing, and electronic commerce activities. Competency Building Module of the GAMMA is meant to infuse repressions selling skills by making the distributors and their salesmen aware of latest sales management tools and techniques; enhance their knowledge of products; positioning and segmentation strategies for various products.Through one to one talk with the farmers, the distributors and salesmen realize MAUL is a large business of small farmers and by selling MAUL products; they are discharging a social responsibility towards a large number of poor farmers whose livelihood depends upon their skill and integrity. [1] 1 . Http://www. Painlessness's. Com/news/corporate-social-responsibility-the-maul- yam 12172/4
Monday, January 6, 2020
Essay about King Lear - Seven Deadly Sins - 1206 Words
King Lear: The Seven Deadly Sins The Seven Deadly Sins In the play King Lear Shakespeare demonstrates the tragedy that can occur once humans allow themselves to be taken over by any one of the seven deadly sins. Greed The sin of greed is perfectly exemplified in the character of Edmund. Throughout the play Edmundââ¬â¢s greed is the motivating factor behind all of the decisions that he makes. Edmund, as the illegitimate son of Gloucester plots against his brother in order to obtain his inheritance completely ignoring all familial responsibility in the pursuit of land and money. At the beginning of the play you see that he merely wants to take his brotherââ¬â¢s inheritance but as greed gets the better of him he begins to plot againstâ⬠¦show more contentâ⬠¦A lust for power is also displayed through Goneril and Regan as they reject their own father in favour of material possessions and power. Wrath At the beginning of the play King Lear denounces Cordelia as his daughter in a fit of rage. He has this reaction simply because she refused to flatter him and speak exaggerations of her love for him. As his favourite daughter, Lear was expecting Cordelia to shower him with compliments and praises like his other two daughters and when this did not occur he was overwhelmed with fury and denounces her as his daughter. Lear also falls victim to wrath once he realizes what his other two daughters have done to him. ââ¬Å"I will have such revenges on you both, That all the world shall--I will do such things,-- What they are, yet I know not: but they shall be The terrors of the earth.â⬠(2.4.305-9). In this quote Lear reveals the wrath that he wishes to inflict on both of his daughters for deceiving him and rejecting him after he gave them everything he had. King Learââ¬â¢s wrath is fueled by his daughtersââ¬â¢ betrayal. Lear never actually did proceed to inflict his wrath upon his daughters but he did however have every intention of doing so if given the opportunity. Sloth The entire play is built around one manââ¬â¢s laziness. As the play commences one may question why Lear would decide to prematurely give up his kingdom. It is quite possible that he transferred his authorities before it wasShow MoreRelatedTheme Of Sin In King Lear782 Words à |à 4 Pagesââ¬Å"Sin is a matter of opinion. Sins are only sins if you are hurting other people.â⬠(Corey Taylor). The seven deadly sins (Lust, Gluttony, Greed, Sloth, Wrath, Envy, Pride) are often examined by authors in attempt to inspect the nature of man. As we know ââ¬Å"Man is a born sinnerâ⬠, hence while considering Shakespeareââ¬â¢s King Lear play the characters were seen committing four sins i.e. greed which led to destruction, wrath which led to anger, pride led to disgrace and envy led to hatred. These four sins,Read More Consider the accuracy of Lear?s claim that he is ?a man / More sinned against than sinning?1480 Words à |à 6 Pages King Lear is throught the whole play a man who is a sinner and the victim of the evil deeds of those who surround him, those he keeps most close mostly are the worst sinners against him. He thinks he does the right good things but has to find out that almost everything he did out of meaning well by the people he considered as the good ones at the time he did it were the wrong moves. When Lear realizes that his moves seem to have been wrong he tells Kent and the Fool during a storm that he is ââ¬Å"aRead MoreEssay about Powerful Animal Imagery in King Lear1144 Words à |à 5 PagesIn King Lear. Shakespeare uses imagery of great imaginative depth and resonance to convey his major themes and to heighten the readers experience of the play. There are some predominant image patterns. In my opinion, it is the imagery of animals and savage monsters that leave the most lasting impression. The imagination is filled with pictures of wild and menacing creatures, ravenous in their appetites, cruel in their instincts. The underlying emphasis in such imagery is on the vileness of whichRead More A Comparison of Pride in King Lear and The Duchess of Malfi Essay1567 Words à |à 7 PagesThe Sin of Pride Exposed in King Lear, and The Duchess of Malfià à In this brief monograph, we shall be hunting down and examining various creatures from the bestiary of Medieval/Renaissance thought. Among these are the fierce lion of imperious, egotistical power, a pair of fantastic peacocks, one of vanity, one of preening social status, and the docile lamb of humility. The lion and the peacocks are of the species known as pride, while the lamb is of an entirely different, in fact antitheticalRead MoreThe Tragedy Of King Lear By William Shakespeare1671 Words à |à 7 Pagesdramatic enlightenment. The tragedy of King Lear, written by William Shakespeare, illustrates the story of a proud and self-centered king, whose obtuse judgement shapes his demise. Learââ¬â¢s impulsive actions catalyze a chain of events, inspiring emotion from the characters and the audience alike. On the surface, King Lear fits the description of Aristotleââ¬â¢s tragic hero. Discrepancies in Learââ¬â¢s tale, however, contradict the idea of an idyllic relationship betw een Lear and the philosophies of Aristotle.Read MoreChildrens Literature13219 Words à |à 53 Pagesprecious (Bingham and Scholt 1980). Amusing books written specifically for children would have been economically and psychologically impossible (Townsend 1996). Children would probably have listened to adult works such as Beowulf, Song of Roland, El Cid, King Arthur, and Robin Hood. Children and adults also enjoyed folk tales and literature rich with fantasy and imagination, as myth was the way they made sense of their world. While there were no manuscripts devoted specifically to ââ¬Å"childrenââ¬â¢s literatureRead MoreElizabethan Era11072 Words à |à 45 Pageswith vigorous life. A special stimulus of the most intense kind came from the struggle with Spain. After a generation of half-piratical depredations by the English seadogs against the Spanish treasure fleets and the Spanish settlements in America, King Philip, exasperated beyond all patience and urged on by a bigots zeal for the Catholic Church, began deliberately to prepare the Great Armada, which was to crush at one blow the insolence, the independence, and the religion of England. There followed
Sunday, December 29, 2019
Positioning Strategies - Free Essay Example
Sample details Pages: 1 Words: 419 Downloads: 9 Date added: 2017/09/14 Category Advertising Essay Did you like this example? POSITIONING STRATEGIES Positioning refers to creating a favourable image in the mind of the customers so that they perceive the product or a service to be better than that of its competitors. It is also occupying the mind, heart, body and wallet space of customers in the selected target market segment through differential advantage higher than rivals in an irreplaceable way by converting differential advantage into sustainable differential advantage. Positioning is not so much what a product actually is but rather how the company wants its target customers to perceive it. A company can choose from a number of different strategies. DIFFERENT POSITIONING STRATEGIES 1) Positioning by Attribute:- Associating a product with a particular feature. (i) ACE : ââ¬Å"Small is Big. â⬠(ii) Pril : ââ¬Å"Pril clean. Full clean. â⬠(iii) (iv) Positioning by Benefits:- Associating a product with a special customer benefit. (i) SERVO : ââ¬Å"100% PERFORMANCE. EVERY TIME. â⬠(ii) Angel Broking : ââ¬Å"Service Truly Personalisedâ⬠(iii) Pepsodent G : ââ¬Å"MAKES GUMS HEALTHIER. FIGHTS GERM LONGER. â⬠(v) Positioning by Use or Application:- Donââ¬â¢t waste time! Our writers will create an original "Positioning Strategies" essay for you Create order Associating a product with a specific use or particular application. (i) Surf Excel : ââ¬Å"Surf Excel hena! â⬠(ii) Clinic All Clear : ââ¬Å"Dare to wear Blackâ⬠(iii) (vi) Positioning by User:- Associating a product with a user or a class of user. (i) BREITLING : ââ¬Å"INSTRUMENTS FOR PROFESSIONALSâ⬠(ii) Raymond : ââ¬Å"The Complete Manâ⬠(iii) Palio Stile : ââ¬Å"The Fiat of the new generationâ⬠(vii) Positioning by Competitor:- Identifying a prouct by using a competitor as reference. (i) IIFL : ââ¬Å"KNOWLEDGE IS THE EDGEâ⬠ii) (viii) Positioning by Product Category:- Positioning the product against other products that, while not exactly the same, provide the same class of benefits. (i) Mercedes-Benz: ââ¬Å"The best or nothing. â⬠(ix) Positioning by Quality and Price:- Positioning by price and quality can be done in two ways:- One way to do it is with ads that reflect the image of a high-quality brand where cost, while not irrelevant, i s considered secondary to the quality benefits derived from using the brand. Premium brands positioned at the high end of the market use this approach to positioning Another way to use price/ quality characteristics for positioning is to focus on the quality or value offered by the brand at a very competitive price. Although price is an important consideration, the product quality must be comparable to, or even better than, competing brands for the positioning strategy to be effective. (i) Parle Bisleri: ââ¬Å"Bada Bisleri, same priceâ⬠(ii) CAMRY: ââ¬Å"Beyond excellenceâ⬠(iii) BIG BAZAAR: ââ¬Å"Is se sasta aur accha aur kahin nahi! ââ¬
Saturday, December 21, 2019
The Harms of Losing Predatory Animals - 842 Words
Though it is not as commonly known, loss of predatory animals can be just as bad, if not worse, for the environment than the loss of prey animals. The depletion of animals like bears, mountain lions, and wolves have affected the environment around us in more ways than one might think. The deciduous forest can be a very harsh environment to live in. The temperature can range from extremely cold during the winter to nice sunny, fairly warm days in the summer. Precipitation can be anywhere from fifty to 200 inches in one year, which is a pretty big range. Deciduous forests are filled with different kinds of organisms. The most important predatory animals are wolves, bears, and mountain lions. If they were gone, the population of rabbits and deer would skyrocket which would throw off the stability of the forest. Bears, wolves, and mountain lions all live together in the deciduous forests of northern California. They live in other places, but this is one of the few where they all share a space in the environment. The decline in numbers of bears, wolves, and mountain lions were all caused by their one biggest shared predator: Humans. We almost knocked out three whole species because we honestly believed they were bad for the environment. We wanted to save all the cute little animals, and did not realize the huge impact it would be on the environment if the predators were gone. Humans have been hunting bears for both sport and extermination for about one hundred years. Wolves haveShow MoreRelatedZoos Are More Than Meets The Eye1253 Words à |à 6 Pagesentertainment. These animals that make the zoo possible are stripped of their freedom and value of life so they can be used for entertainment by hundreds of people daily. The animals are thought of more like couches; sitting and waiting to be moved around from place to place until we grow old of them and ââ¬Å"throw them outâ⬠. Leaving zoos to have a negative effect on the well-being of animals. When we visit zoos we go as happy and excited visitors, we tend to ignore the fact that keeping these animals in captivityRead MoreBiodiversity Is The Whole Collection Of Living Organisms1944 Words à |à 8 Pagesplants and animals, that cohabitate in an ecosystem. This term collectively describes approximately all 8.7 million unique species, including every class of bacteria, virus, plant, fungi, and animal, that coexist on earth. As such, biodiversity and the conservation of biodiversity is extremely important to the human population and the health of all ecosystems. For instance, biodiversity provides food and materials needed to strengthen our economy. The selling of various plants and animals for consumptionRead More Stress, The Double-Edged Sword Essay1503 Words à |à 7 Pagescant not avoid or escape. There probably isnt anyone in the world today that hasnt dealt with it. It dwells in the work place, at school, in the home and most importantly, in you. So what is stress? And why do we have something that does us so much harm? Simply put, stress is an adaptive response, your bodys response to an emotionally disturbing, disquieting or threatening event (1). Often times, it is the tension caused when demands from work, family and oneself cant not be met. Not to say stressRead MoreHow To Protect The Environment2044 Words à |à 9 Pageshave to pay fines for breaking environmental laws. These laws would be car emission, running too much water in certain states, and littering. The addition of an incentive would cause these companies to try harder for elimination their practices that harms the environmental. Anyone would change their lifestyle for an extra amount of money in their bank account. We have the Sphere of Power that is comprise of the market, the state, and civil society. In our class discussion, these three fields need eachRead MoreEcological Niche Of The Kakapo3753 Words à |à 16 Pagesstoats and feral cats Population Trends: In 1995, only 51 living kakapo individuals were left in all of New Zealand. The New Zealand government instituted a 10-year recovery plan and removed these survivors to protected island sanctuaries with no predatory mammals; a National Kakapo Team manages the birds. The team feeds the birds supplements and maintains breeding programs to help revitalize the kakapo population. The program has been successful in stimulating growth of the kakapo species; as of JanuaryRead MoreAnalysis Of Susan Sontag s The Cave 2336 Words à |à 10 Pagestraveler cannot truly enjoy themselves because they are so focused on taking the picture to show what they were doing and that they had ââ¬Å"funâ⬠on their trip. I agree that the action of taking a photograph can cause us to pause and therefore we end up losing focus on the task at hand (enjoying the adventure). Although this is true, the experience hasnââ¬â¢t been lessened, taking photographs has almost become automatic and traditional. Sin ce it has reached this level of acceptance and commonality throughoutRead MoreThe View of American Society in the Depression Years in Steinbecks Of Mice and Men4450 Words à |à 18 Pagesat the end where Carlson doesnââ¬â¢t know what it feels like to lose a companion saying ââ¬Å"Now what the hell ya suppose is eatinââ¬â¢ them two guys?â⬠, I think Steinbeck made the reader feel sympathy for both characters , firstly for George for losing a companion (Lennie) and secondly Carlson for not being able to have any sentimentality or sympathy for George this is because he doesnââ¬â¢t know what it feels like to have a partner or to care for someone and he cares back. 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Cognitive content specificity has been refined to pinpoint key themes in each of the anxiety disorders, such as an imminent physical catastrophe in panic (e.g. dying, going mad, passing out) or losing mental or behavioural control that results in harm to oneself or others in obsessive-compulsive disorder (e.g. violent thoughts will be acted upon if not suppressed). Cognitive Vulnerability to Psychological Disturbance Accordingly, individuals are predisposed to specificRead MoreSience23554 Words à |à 95 Pageswould escape back into space and the Earthââ¬â¢s average temperature would be a lot colder. However, if the greenhouse effect becomes stronger, then more heat gets trapped than needed, and the Earth might become less habitable for humans, plants and animals. Carbon dioxide, though not the most potent of greenhouse gases,à is the most significant one. Human activity has caused an imbalance in the natural cycle of the greenhouse effect and related processes. NASAââ¬â¢s Earth Observatory is worth quoting
Thursday, December 12, 2019
Patties Food Ltd free essay sample
Aà leading manufacturer in Australia Industry: branded frozen food industry Major supplier and marketer of frozen savoury, dessert and fruit products. It has some iconic Australia brands in each of these product categories. the largest pie company in Australia Products: frozen savoury products: meat pies, sausage rolls, cheese and spinach rolls, pasties and quiches. Well-known frozen savoury brands: Herbert Adams, Fourââ¬â¢N Twenty, Snowy River and Wedgewood. dessert products: fruit pies, waffles, crumbles and crepes. fruit products: frozen whole fruits (e. g. herries, strawberries, cranberries and raspberries) processed fruit products (e. g. fruit smoothies that are cubes of frozen concentrated fruit which can be added to milk by the consumer to create a drink). Well-known dessert and fruit product brands: Creative Gourmet, Nannaââ¬â¢s and Chefââ¬â¢s Pride. Growth History: a small cake shop in the Victorian country town of Lakes Entrance (origins back 50 years). then purchased in 1966 by the Rijs family extended into pies and bread rolls continued to grow (through acquisition product development) Subsequently refocused around frozen savoury, dessert fruit products Listed on the ASX in 2006. We will write a custom essay sample on Patties Food Ltd or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Stakeholders: 2 members of Rijs family involved as board members. Shareholders Customers: retailers (e. g. supermarkets) foodservice outlets (e. g. sporting venues or cafes). Not direct consumers. 2 main distribution: In-Home [retailers where products are bought for home consumption] Out-of-Home [foodservice outlets where products are bought ready for consumption]. lt; 1% sales coming from exports, despite moves to enter the US market with its Fourââ¬â¢N Twenty products. Developed halal products in its Fourââ¬â¢N Twenty range with the intention of growing sales in Asia. Its headquarters production facilities are in Bairnsdale, Victoria. A PFLââ¬â¢s strategic framework PhasesBuild the baseDevelop and growExpand and extend Outcomesâ⬠¢ Low costs â⬠¢ High customer service levels â⬠¢ Defend the core â⬠¢ Category leadershipâ⬠¢ New products â⬠¢ Extra ranging â⬠¢ Extra distribution â⬠¢ More customersâ⬠¢ New channels â⬠¢ New regions â⬠¢ New categories â⬠¢ New sub-business Executive leadership team focused effort on the ââ¬ËBuild the Baseââ¬â¢ phase of our strategic plan, relentless drive to build revenue reduce factory conversion costs Result: -improved trading Rebuilt market share in In-Home savoury category(important) Result: revenue increasing well over the category growth. Our strong relationships with the major supermarkets Result: enabled Pattiesââ¬â¢ brands to strengthen as market leaders. Strategic intent of increasing our mix of revenue towards foodservice other non-grocery channels [products sold through the Out-of-Home market]. Result: Out-of-Home revenue increased to another record level Sales management restructured with a new Head of Sales (Tim Peters ex Fonterra) joining the business. Investment in sales resources in all regions of Australia ensures we have a truly national representation. New products, across all channels Result: increased sales Exceptional technical expertise (due to well experienced Rijs Family) Result: enabled the new products to be launched with rapid entry to market New Fourââ¬â¢N Twenty legendary Angus range developed and taken to commercialization stage during the year with the successful launch in June 2010. We expect this range to provide further growth in the near term. Increased marketing for the premium range of Herbert Adams savoury products. significant lift in sales in both In-Home and Out-of-Home channels achieved from the new TV commercial and consumer promotion celebrating Herbert Adams 100 years. Fourââ¬â¢N Twenty brand increased exposure with the sponsorship of the AFL [national league] All Australian Football team. This initiative, and the successful tendering of a number of additional stadium supply rights, provided good growth in our core pie range and confirmed Fourââ¬â¢N Twentyââ¬â¢s close connection with football in Australia. Patties Foods now has exclusive supply rights at most football stadia in Australia. Desserts business continues to grow with Nannaââ¬â¢s and Creative Gourmet brands retaining market leadership. lowered cost base and ensured the Creative Gourmet business can remain competitive in a very competitive market. (closed and relocated the frozen fruit packing operation from Silverwater NSW to Bairnsdale [in Victoria] in Feb. ) Manufacturing efficiencies are a critical driver of profitability. increased the economies of scale from the investment in production capacity during the year, further developed our team based continuous improvement projects. Thus conversion costs continued to improve A critical factor in our short and long term strategic plans: to maintain and build the high performance culture of the company. Introduced a comprehensive incentive scheme across the business this year. 340 people received monetary incentives based on specific targeted key performance indicators across the business. Balance sheet has been strengthened by the strong cash flow from both the improved trading and focused working capital management. This provides an excellent foundation for growth. Recent developments Patties Foods wins Reliance contract for BP sites won a $4. m+ contract to supply its products to the 200 BP branded sites in the Reliance Petroleum Group. The convenience stores will stock exclusively Fourââ¬â¢N Twenty and Herbert Adams products. In announcing the contract, Reliance commented, ââ¬ËPatties have proven they are best positioned to build our Pie Sausage Roll business through strong marketing activity, excellent cost price and most importantly, a good pie! ââ¬â¢ Patties Foods Head of Sales, Tim Peters, says the contract win confirms Patties Foodsââ¬â¢ market leadership in the Petrol and Convenience Channel. Creative Gourmet targets ââ¬ËSmoothieââ¬â¢ market Creative Gourmetââ¬â¢s innovative new range of Smoothie CubesTM proving a big hit with consumers. Launched in March with a national Television commercial featuring food presenter Maeve Oââ¬â¢Meara, the new frozen Smoothie CubesTM are available at all leading supermarkets. Desserts Marketing Manager, Jane Westney, describes Smoothie CubesTM as a ââ¬Ëgame changerââ¬â¢, set to revolutionise how Australians enjoy breakfast and snack-time. ââ¬ËSmoothie CubesTM fruit-packed frozen cubes for making delicious Smoothies in a moment. a product innovation rated extremely highly in market testing. Weââ¬â¢re confident theyââ¬â¢re set to change the way Australians enjoy breakfast and snack-timeââ¬â¢, Ms Westney said. The innovative Smoothie CubesTM come in 4 great flavours, Strawberry, Berry Antioxidant, Breakfast and Tropical. Look out for them in your local Supermarket. Fourââ¬â¢N Twenty rulesââ¬âHome and Away Fourââ¬â¢N Twenty extended its national marketing push into northern States with a 5-year sponsorship agreement with the Sydney Swans [football team]. Patties Foods GM Marketing, Mark Connolly said: Fourââ¬â¢N Twenty achieved instant popularity with Sydney fans since becoming the pie of choice served at the SCG [sports stadium] last year. ââ¬ËSydney fans have really taken to Fourââ¬â¢N Twenty at the footy and weââ¬â¢re delighted to be partnering with the Swans through this sponsorshipââ¬ânot only at the SCG, but by focusing on their positive community program.
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