Positioning Strategies - Free Essay Example

Sample details Pages: 1 Words: 419 Downloads: 9 Date added: 2017/09/14 Category Advertising Essay Did you like this example? POSITIONING STRATEGIES Positioning refers to creating a favourable image in the mind of the customers so that they perceive the product or a service to be better than that of its competitors. It is also occupying the mind, heart, body and wallet space of customers in the selected target market segment through differential advantage higher than rivals in an irreplaceable way by converting differential advantage into sustainable differential advantage. Positioning is not so much what a product actually is but rather how the company wants its target customers to perceive it. A company can choose from a number of different strategies. DIFFERENT POSITIONING STRATEGIES 1) Positioning by Attribute:- Associating a product with a particular feature. (i) ACE : â€Å"Small is Big. † (ii) Pril : â€Å"Pril clean. Full clean. † (iii) (iv) Positioning by Benefits:- Associating a product with a special customer benefit. (i) SERVO : â€Å"100% PERFORMANCE. EVERY TIME. † (ii) Angel Broking : â€Å"Service Truly Personalised† (iii) Pepsodent G : â€Å"MAKES GUMS HEALTHIER. FIGHTS GERM LONGER. † (v) Positioning by Use or Application:- Don’t waste time! Our writers will create an original "Positioning Strategies" essay for you Create order Associating a product with a specific use or particular application. (i) Surf Excel : â€Å"Surf Excel hena! † (ii) Clinic All Clear : â€Å"Dare to wear Black† (iii) (vi) Positioning by User:- Associating a product with a user or a class of user. (i) BREITLING : â€Å"INSTRUMENTS FOR PROFESSIONALS† (ii) Raymond : â€Å"The Complete Man† (iii) Palio Stile : â€Å"The Fiat of the new generation† (vii) Positioning by Competitor:- Identifying a prouct by using a competitor as reference. (i) IIFL : â€Å"KNOWLEDGE IS THE EDGE† ii) (viii) Positioning by Product Category:- Positioning the product against other products that, while not exactly the same, provide the same class of benefits. (i) Mercedes-Benz: â€Å"The best or nothing. † (ix) Positioning by Quality and Price:- Positioning by price and quality can be done in two ways:- One way to do it is with ads that reflect the image of a high-quality brand where cost, while not irrelevant, i s considered secondary to the quality benefits derived from using the brand. Premium brands positioned at the high end of the market use this approach to positioning Another way to use price/ quality characteristics for positioning is to focus on the quality or value offered by the brand at a very competitive price. Although price is an important consideration, the product quality must be comparable to, or even better than, competing brands for the positioning strategy to be effective. (i) Parle Bisleri: â€Å"Bada Bisleri, same price† (ii) CAMRY: â€Å"Beyond excellence† (iii) BIG BAZAAR: â€Å"Is se sasta aur accha aur kahin nahi! †

The Harms of Losing Predatory Animals - 842 Words

Though it is not as commonly known, loss of predatory animals can be just as bad, if not worse, for the environment than the loss of prey animals. The depletion of animals like bears, mountain lions, and wolves have affected the environment around us in more ways than one might think. The deciduous forest can be a very harsh environment to live in. The temperature can range from extremely cold during the winter to nice sunny, fairly warm days in the summer. Precipitation can be anywhere from fifty to 200 inches in one year, which is a pretty big range. Deciduous forests are filled with different kinds of organisms. The most important predatory animals are wolves, bears, and mountain lions. If they were gone, the population of rabbits and deer would skyrocket which would throw off the stability of the forest. Bears, wolves, and mountain lions all live together in the deciduous forests of northern California. They live in other places, but this is one of the few where they all share a space in the environment. The decline in numbers of bears, wolves, and mountain lions were all caused by their one biggest shared predator: Humans. We almost knocked out three whole species because we honestly believed they were bad for the environment. We wanted to save all the cute little animals, and did not realize the huge impact it would be on the environment if the predators were gone. Humans have been hunting bears for both sport and extermination for about one hundred years. Wolves haveShow MoreRelatedZoos Are More Than Meets The Eye1253 Words   |  6 Pagesentertainment. These animals that make the zoo possible are stripped of their freedom and value of life so they can be used for entertainment by hundreds of people daily. The animals are thought of more like couches; sitting and waiting to be moved around from place to place until we grow old of them and â€Å"throw them out†. Leaving zoos to have a negative effect on the well-being of animals. When we visit zoos we go as happy and excited visitors, we tend to ignore the fact that keeping these animals in captivityRead MoreBiodiversity Is The Whole Collection Of Living Organisms1944 Words   |  8 Pagesplants and animals, that cohabitate in an ecosystem. This term collectively describes approximately all 8.7 million unique species, including every class of bacteria, virus, plant, fungi, and animal, that coexist on earth. As such, biodiversity and the conservation of biodiversity is extremely important to the human population and the health of all ecosystems. For instance, biodiversity provides food and materials needed to strengthen our economy. The selling of various plants and animals for consumptionRead More Stress, The Double-Edged Sword Essay1503 Words   |  7 Pagescant not avoid or escape. There probably isnt anyone in the world today that hasnt dealt with it. It dwells in the work place, at school, in the home and most importantly, in you. So what is stress? And why do we have something that does us so much harm? Simply put, stress is an adaptive response, your bodys response to an emotionally disturbing, disquieting or threatening event (1). Often times, it is the tension caused when demands from work, family and oneself cant not be met. Not to say stressRead MoreHow To Protect The Environment2044 Words   |  9 Pageshave to pay fines for breaking environmental laws. These laws would be car emission, running too much water in certain states, and littering. The addition of an incentive would cause these companies to try harder for elimination their practices that harms the environmental. Anyone would change their lifestyle for an extra amount of money in their bank account. We have the Sphere of Power that is comprise of the market, the state, and civil society. In our class discussion, these three fields need eachRead MoreEcological Niche Of The Kakapo3753 Words   |  16 Pagesstoats and feral cats Population Trends: In 1995, only 51 living kakapo individuals were left in all of New Zealand. The New Zealand government instituted a 10-year recovery plan and removed these survivors to protected island sanctuaries with no predatory mammals; a National Kakapo Team manages the birds. The team feeds the birds supplements and maintains breeding programs to help revitalize the kakapo population. The program has been successful in stimulating growth of the kakapo species; as of JanuaryRead MoreAnalysis Of Susan Sontag s The Cave 2336 Words   |  10 Pagestraveler cannot truly enjoy themselves because they are so focused on taking the picture to show what they were doing and that they had â€Å"fun† on their trip. I agree that the action of taking a photograph can cause us to pause and therefore we end up losing focus on the task at hand (enjoying the adventure). Although this is true, the experience hasn’t been lessened, taking photographs has almost become automatic and traditional. Sin ce it has reached this level of acceptance and commonality throughoutRead MoreThe View of American Society in the Depression Years in Steinbecks Of Mice and Men4450 Words   |  18 Pagesat the end where Carlson doesn’t know what it feels like to lose a companion saying â€Å"Now what the hell ya suppose is eatin’ them two guys?† , I think Steinbeck made the reader feel sympathy for both characters , firstly for George for losing a companion (Lennie) and secondly Carlson for not being able to have any sentimentality or sympathy for George this is because he doesn’t know what it feels like to have a partner or to care for someone and he cares back. This is veryRead MoreThe Environmental Legacy of Rachel Carson Essay2736 Words   |  11 Pagescreatures. Mrs. Carson’s effort to bring these things to light in her most well-known book, Silver Spring, a book that exposed just how dangerous the chemical dichlorodiphenyltrichloroethane (DDT) and other synthetic chemicals was to the environment, animals, and humans. There was much more to her efforts and her concerns than just her coverage of DDT. Through her valiant devotion, Rachel Carson’s work lives on and the world is wiser to the potential hazards associated with scientific chemical advancementsRead MoreCognitive Therapy: Theory of Psychopathology and Theory of Personality4428 Words   |  18 Pagesanger; moral lapse in guilt. Cognitive content specificity has been refined to pinpoint key themes in each of the anxiety disorders, such as an imminent physical catastrophe in panic (e.g. dying, going mad, passing out) or losing mental or behavioural control that results in harm to oneself or others in obsessive-compulsive disorder (e.g. violent thoughts will be acted upon if not suppressed). Cognitive Vulnerability to Psychological Disturbance Accordingly, individuals are predisposed to specificRead MoreSience23554 Words   |  95 Pageswould escape back into space and the Earth’s average temperature would be a lot colder. However, if the greenhouse effect becomes stronger, then more heat gets trapped than needed, and the Earth might become less habitable for humans, plants and animals. Carbon dioxide, though not the most potent of greenhouse gases,  is the most significant one. Human activity has caused an imbalance in the natural cycle of the greenhouse effect and related processes. NASA’s Earth Observatory is worth quoting

Patties Food Ltd free essay sample

A  leading manufacturer in Australia Industry: branded frozen food industry Major supplier and marketer of frozen savoury, dessert and fruit products. It has some iconic Australia brands in each of these product categories. the largest pie company in Australia Products: frozen savoury products: meat pies, sausage rolls, cheese and spinach rolls, pasties and quiches. Well-known frozen savoury brands: Herbert Adams, Four’N Twenty, Snowy River and Wedgewood. dessert products: fruit pies, waffles, crumbles and crepes. fruit products: frozen whole fruits (e. g. herries, strawberries, cranberries and raspberries) processed fruit products (e. g. fruit smoothies that are cubes of frozen concentrated fruit which can be added to milk by the consumer to create a drink). Well-known dessert and fruit product brands: Creative Gourmet, Nanna’s and Chef’s Pride. Growth History: a small cake shop in the Victorian country town of Lakes Entrance (origins back 50 years). then purchased in 1966 by the Rijs family extended into pies and bread rolls continued to grow (through acquisition product development) Subsequently refocused around frozen savoury, dessert fruit products Listed on the ASX in 2006. We will write a custom essay sample on Patties Food Ltd or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Stakeholders: 2 members of Rijs family involved as board members. Shareholders Customers: retailers (e. g. supermarkets) foodservice outlets (e. g. sporting venues or cafes). Not direct consumers. 2 main distribution: In-Home [retailers where products are bought for home consumption] Out-of-Home [foodservice outlets where products are bought ready for consumption]. lt; 1% sales coming from exports, despite moves to enter the US market with its Four’N Twenty products. Developed halal products in its Four’N Twenty range with the intention of growing sales in Asia. Its headquarters production facilities are in Bairnsdale, Victoria. A PFL’s strategic framework PhasesBuild the baseDevelop and growExpand and extend Outcomes†¢ Low costs †¢ High customer service levels †¢ Defend the core †¢ Category leadership†¢ New products †¢ Extra ranging †¢ Extra distribution †¢ More customers†¢ New channels †¢ New regions †¢ New categories †¢ New sub-business Executive leadership team focused effort on the ‘Build the Base’ phase of our strategic plan, relentless drive to build revenue reduce factory conversion costs Result: -improved trading Rebuilt market share in In-Home savoury category(important) Result: revenue increasing well over the category growth. Our strong relationships with the major supermarkets Result: enabled Patties’ brands to strengthen as market leaders. Strategic intent of increasing our mix of revenue towards foodservice other non-grocery channels [products sold through the Out-of-Home market]. Result: Out-of-Home revenue increased to another record level Sales management restructured with a new Head of Sales (Tim Peters ex Fonterra) joining the business. Investment in sales resources in all regions of Australia ensures we have a truly national representation. New products, across all channels Result: increased sales Exceptional technical expertise (due to well experienced Rijs Family) Result: enabled the new products to be launched with rapid entry to market New Four’N Twenty legendary Angus range developed and taken to commercialization stage during the year with the successful launch in June 2010. We expect this range to provide further growth in the near term. Increased marketing for the premium range of Herbert Adams savoury products. significant lift in sales in both In-Home and Out-of-Home channels achieved from the new TV commercial and consumer promotion celebrating Herbert Adams 100 years. Four’N Twenty brand increased exposure with the sponsorship of the AFL [national league] All Australian Football team. This initiative, and the successful tendering of a number of additional stadium supply rights, provided good growth in our core pie range and confirmed Four’N Twenty’s close connection with football in Australia. Patties Foods now has exclusive supply rights at most football stadia in Australia. Desserts business continues to grow with Nanna’s and Creative Gourmet brands retaining market leadership. lowered cost base and ensured the Creative Gourmet business can remain competitive in a very competitive market. (closed and relocated the frozen fruit packing operation from Silverwater NSW to Bairnsdale [in Victoria] in Feb. ) Manufacturing efficiencies are a critical driver of profitability. increased the economies of scale from the investment in production capacity during the year, further developed our team based continuous improvement projects. Thus conversion costs continued to improve A critical factor in our short and long term strategic plans: to maintain and build the high performance culture of the company. Introduced a comprehensive incentive scheme across the business this year. 340 people received monetary incentives based on specific targeted key performance indicators across the business. Balance sheet has been strengthened by the strong cash flow from both the improved trading and focused working capital management. This provides an excellent foundation for growth. Recent developments Patties Foods wins Reliance contract for BP sites won a $4. m+ contract to supply its products to the 200 BP branded sites in the Reliance Petroleum Group. The convenience stores will stock exclusively Four’N Twenty and Herbert Adams products. In announcing the contract, Reliance commented, ‘Patties have proven they are best positioned to build our Pie Sausage Roll business through strong marketing activity, excellent cost price and most importantly, a good pie! ’ Patties Foods Head of Sales, Tim Peters, says the contract win confirms Patties Foods’ market leadership in the Petrol and Convenience Channel. Creative Gourmet targets ‘Smoothie’ market Creative Gourmet’s innovative new range of Smoothie CubesTM proving a big hit with consumers. Launched in March with a national Television commercial featuring food presenter Maeve O’Meara, the new frozen Smoothie CubesTM are available at all leading supermarkets. Desserts Marketing Manager, Jane Westney, describes Smoothie CubesTM as a ‘game changer’, set to revolutionise how Australians enjoy breakfast and snack-time. ‘Smoothie CubesTM fruit-packed frozen cubes for making delicious Smoothies in a moment. a product innovation rated extremely highly in market testing. We’re confident they’re set to change the way Australians enjoy breakfast and snack-time’, Ms Westney said. The innovative Smoothie CubesTM come in 4 great flavours, Strawberry, Berry Antioxidant, Breakfast and Tropical. Look out for them in your local Supermarket. Four’N Twenty rules—Home and Away Four’N Twenty extended its national marketing push into northern States with a 5-year sponsorship agreement with the Sydney Swans [football team]. Patties Foods GM Marketing, Mark Connolly said: Four’N Twenty achieved instant popularity with Sydney fans since becoming the pie of choice served at the SCG [sports stadium] last year. ‘Sydney fans have really taken to Four’N Twenty at the footy and we’re delighted to be partnering with the Swans through this sponsorship—not only at the SCG, but by focusing on their positive community program.

Client Memo free essay sample

Internal control is the method put into place by a company to be sure the integrity of financial and accounting information, meets operational, profitability targets, and transmit management policies throughout the organization (Investopedia). Control deficiency is the result of the design or operation of the control not allowing management, employees to prevent, or correct financial misstatements (Ken Plessner CPA). Material weakness occurs with the possibility of the material misstatement not being prevented, detected, and corrected on a timely basis (Ken Plessner CPA). Significant deficiency requires attention by those in charge but is not as severe as material weakness (Ken Plessner CPA). SAS 115 allows the practitioners to more effectively use their judgment when they become aware of and determine the severity of the deficiency found. If it is determined the deficiency is severe enough, they will report it in writing, to management, and administration (Ken Plessner CPA). Benefits of the changes As with SAS 112, SAS 115 promotes clients understanding of their organization’s internal control weaknesses, which can benefit them in several ways, including (Thomas J. We will write a custom essay sample on Client Memo or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Ryan): * Written communication clarifies identified deficiencies determined to be significant or material weaknesses so management can weigh the risks and determine how they will be addressed. * Management addressing the deficiencies may result in reduced risks to the business because of financial reporting processes and controls being improved. This will also lead to more efficient audits moving forward. * Fraud may be deterred when higher internal controls are attained due to the identification of significant deficiencies and material weaknesses. As a result of managements heightened awareness and education on internal control, a client will be more confident with the internal control of financial reporting. Conclusion The changes put into place by replacing SAS 112 with SAS 115 give Certified Public Accounts (CPA) better ability to judge the severity of internal control deficiencies or material weaknesses that arise during an audit. The CPA’s, in turn will be able better to communicate the found deficiencies to the organizations being audited. As a result they can better assist their clients in obtaining constancy, accuracy, and better administrative practices (Ken Plessner CPA). Works Cited Investopedia. (n. d. )